Ubiquitous and personalised publicity that changes as your audience changes
There is a physical world around us where publicity is very much static
(print based, billboards, etc.) and very much generic.
But what if you could have a platform to publish your marketing messages (videos, jpgs, etc.) from the internet into a physical device on the street, on a bus or a bus stop, inside a train station?
And what if you could know the profile of people around such a device before showing the message?
Different bystanders getting different messages in a similar way google and facebook know your profile in the search and social media advertising world.
Of course, flexible displays, bendy batteries, and squishy solar cells aren't exactly new technologies, but they've been combined here, together with Arduino technologies to handle the network and media display, in a way that they really complement one another.
The solar panels will power the display's refresh and the battery would provide a reserve for moments of soft light and a separate rechargeable battery would keep the power in the moonlight.
Minority Advertising Ltd assumes: